Bloggers are some of the most creative people in the world. They are writers, editors, photographers, designers, etc usually wrapped up in a single person. They are often considered the taste makers or influencers of our generation. A lot of them a making a comfortable living from it too. They are the self-employed #GirlBosses. BUT just an hour ago when I was strolling down my Instagram feed I noticed something… They. Are. All. The. Same.
Notice something? Yes, they are all skinny fair skinned women. That’s not what I am talking about. Though, I’m glad you brought that up. Good point, reader. Good point. Most successful bloggers just so happen to be a certain race and body type. Another blog for another day. This blog is mainly focused on the visual. You know what I’m talking about. The photos. If it’s a workspace, it’s a white-walled loft, big windows and light hardwood floors, something velvet, a clothing rack, and candles. Bloggers love candles. It’s all very West Elm- Anthro inspired. On the desk there’s tea, a pair of shades, flowers, a tech item, and something furry (cat or dog) lingering in the background. Brunch with girl friends? Add macaroons and coffee but be effortless. You’ll find that you often need a smattering of pretty things meticulously placed to complete the visual formula. But whatever it is, it is most frequently and indeed a near copy of some blogger before you. I, too, am guilty. Remember my smoothie recipe?
Sadly, I could go on…
I follow A LOT of bloggers (of all kinds), so I see it all the time. I’m not sure how to feel about it. I’m disgruntled, amused, inspired, and bored all at the same time. The pieces from the maker generation’s digital artwork collection are starting to look like a bunch of replicas. The duplicative nature of a successful blogger is not only deafening to true creative types, it’s smothering the up and comers. Shoving them into this formulaic visual type. The nondescript, indistinguishable making of visual branding. This has killed the distinctiveness and uniqueness that once was.
Maybe I’m just talking style and lifestyle bloggers, but maybe not. I would argue that this is a trend that extends beyond style bloggers. Take any grouping of popular bloggers or vloggers ( beauty, food, design, travel) and test it. If I’m wrong, I’ll admit it, after we argue over the definitions of popular and success.
The once praised democratic and diverse blogosphere has become, much to my chagrin, a copy machine and arguably just a bunch of brand advertising (another blog, another day.) We are all making the same stuff, ya’ll. I’m not the only one who thinks this. Popular YouTuber Claire Marshall (whose videos are SO amazing) kinda feels this way too. In her latest video, FIGURING IT OUT | heyclaire she addresses wanting to be different. I’m seeing this a little bit with YouTubers. More and more they are wanting to stand out from the Hauls, Favorites, and GRWM crowd and make content outside of that genre.
You might say, if it ain’t broke, don’t fix it? Popular bloggers have found a way to make a real living doing what they love, even if it’s the same stuff over and over. Why not follow the same formula? I see this point, and I don’t necessarily disagree. However, if you can just copy someone else, you lose creativity and uniqueness. You’re not anything special if you just copy people.
What do you think? Have we created, by popular demand, a system of unoriginal content creators? Is this our fault? Are we just lazy? Are there those out there who dare to be different? Agree? Disagree? Dunno? Let me know in the comments.