The Lack Of Creativity In Blogging

Bloggers are some of the most creative people in the world. They are writers, editors, photographers, designers, etc usually wrapped up in a single person. They are often considered the taste makers or influencers of our generation. A lot of them a making a comfortable living from it too. They are the self-employed #GirlBosses.  BUT just an hour ago when I was strolling down my Instagram feed I noticed something… They. Are. All. The. Same.

Let me explain with an example from a few popular bloggers I follow.Screen Shot 2015-03-04 at 12.57.23 PMScreen Shot 2015-03-04 at 1.00.06 PM Screen Shot 2015-03-04 at 12.35.36 PM Screen Shot 2015-03-04 at 12.38.28 PM Screen Shot 2015-03-04 at 12.41.21 PM Screen Shot 2015-03-04 at 12.42.39 PM Screen Shot 2015-03-04 at 12.47.08 PM Screen Shot 2015-03-04 at 12.53.24 PM Screen Shot 2015-03-04 at 12.55.17 PM

Notice something? Yes, they are all skinny fair skinned women. That’s not what I am talking about. Though, I’m glad you brought that up. Good point, reader. Good point. Most successful bloggers just so happen to be a certain race and body type. Another blog for another day. This blog is mainly focused on the visual. You know what I’m talking about. The photos. If it’s a workspace, it’s a white-walled loft, big windows and light hardwood floors, something velvet, a clothing rack, and candles. Bloggers love candles. It’s all very West Elm- Anthro inspired. On the desk there’s tea, a pair of shades, flowers, a tech item, and something furry (cat or dog) lingering in the background.  Brunch with girl friends? Add macaroons and coffee but be effortless. You’ll find that you often need a smattering of pretty things meticulously placed to complete the visual formula. But whatever it is, it is most frequently and indeed a near copy of some blogger before you. I, too, am guilty. Remember my smoothie recipe?



Screen Shot 2015-03-11 at 10.58.03 PM


Screen Shot 2015-03-11 at 10.45.41 PM

Sadly, I could go on…

I follow A LOT of bloggers (of all kinds), so I see it all the time. I’m not sure how to feel about it. I’m disgruntled, amused, inspired, and bored all at the same time. The pieces from the maker generation’s digital artwork collection are starting to look like a bunch of replicas.  The duplicative nature of a successful blogger is not only deafening to true creative types, it’s smothering the up and comers. Shoving them into this formulaic visual type. The nondescript, indistinguishable making of visual branding. This has killed the distinctiveness and uniqueness that once was.

Maybe I’m just talking style and lifestyle bloggers, but maybe not. I would argue that this is a trend that extends beyond style bloggers. Take any grouping of popular bloggers or vloggers ( beauty, food, design, travel) and test it. If I’m wrong, I’ll admit it, after we argue over the definitions of popular and success.

The once praised democratic and diverse blogosphere has become, much to my chagrin, a copy machine and arguably just a bunch of brand advertising (another blog, another day.) We are all making the same stuff, ya’ll. I’m not the only one who thinks this. Popular YouTuber Claire Marshall (whose videos are SO amazing) kinda feels this way too. In her latest video, FIGURING IT OUT | heyclaire she addresses wanting to be different. I’m seeing this a little bit with YouTubers. More and more they are wanting to stand out from the Hauls, Favorites, and GRWM crowd and make content outside of that genre.

You might say, if it ain’t broke, don’t fix it? Popular bloggers have found a way to make a real living doing what they love, even if it’s the same stuff over and over. Why not follow the same formula? I see this point, and I don’t necessarily disagree. However, if you can just copy someone else, you lose creativity and uniqueness. You’re not anything special if you just copy people.

What do you think? Have we created, by popular demand, a system of unoriginal content creators? Is this our fault? Are we just lazy? Are there those out there who dare to be different?  Agree? Disagree? Dunno? Let me know in the comments.

3 Comments Add yours

  1. I’m glad that you have said this, and so eloquently. It is something that I have noticed and found quite frustrating and funny too if I’m honest. Part of it is unavoidable, when you’re so exposed to a certain style of image, of course it will influence what you produce yourself (one that I’m seeing all over the place is the carefully placed fashion magazine somewhere in the shot!) For me the irritating bit is that it’s so safe. It’s as though we are afraid to express ourselves because it doesn’t tie in with what’s “popular”. This would be such a shame for blogging. We want to read posts by people who are interesting and talented not just interested and a talented mimic! I agree with you and I’m not trying to bad mouth a lot of the blogs out there, but I really would love to see more diversity!

  2. Morayo says:

    I love this! I have been feeling the same way with some bloggers and Youtubers. A lot of the material put out is the same. And I still watch it, but after a while I just get bored and try to find something new. I don’t think it’s because creativity is lost, it just that so much has been done and it is sometimes hard to find something new. But I definitely agree that a lot of stuff is repeated (and usually around the same time).

  3. Lauren J. says:

    Great post Nikki!
    What was once a unique and creative atmosphere has been tainted with copy cats and sponsorships. I’m not saying that is necessarily bad, however, I do miss the natural, pure, and genuine creativity that was once both unfamiliar and extensively thought out. A creative risk if you will. I personally believe that once M-O-N-E-Y got involved, like everything else, it created more problems including originality. I mean why be original when a brand is paying your rent to post whatever gets the most likes. I believe laziness is kind of strong, more like comfortable. Comfortable to the fact that blogging is SO popular now that no one wants to take the time to dare to be different without taking the risk of “losing likes”.

    Again, absolutely great post. I am a huge fan!

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